Introducing influencer.dev

Let's start from the end - I've launched a platform called influencer.dev - a community initiative to showcase the world's best developer content creators.

Developer content is officially a thing

Let's understand why this is important.

You’re probably reading this post on Dev.to - a platform that enables technical content creators to share quality content with a dev-centric audience.

I was one of the early adopters of the platform and I’ve watched the community quickly grow to well over 1 million members.

The growth of Dev.to is part of an upward trend across the board in developers creating and publishing content. It’s great seeing developers push content on YouTube, podcasts, X (Twitter) spaces, newsletters, and blogging platforms, and it’s even better watching niche audiences growing around the content they produce.

It’s safe to say that developer content creation is officially a thing.

Dev-focused brands are noticing

For devtool companies and other developer-focused brands, this is a big deal. Collaborating with relevant content creators can be a great way to push tools or products to a technical audience in an authentic, organic way. The ability of these creators to speak with clarity, authority, and consistency about their areas of expertise makes them trusted advisors to the people who consume their content and a valuable resource to the companies who want to promote their dev-focused products.

So, there are more developers creating content, and more dev-focused brands looking to collaborate with the right content creators.

The problem is that it's hard for these two groups to find each other.

And that’s exactly why we’ve launched influencer.dev.

A marketplace dedicated to dev content creators.

There are lots of generic “influencer marketplaces” out there, servicing everything from clothing brands to food products to medical equipment.

But generic solutions don’t work for developers.

So I’m building a directory dedicated entirely to developers. Legit developer content creators can showcase their work and their expertise so that others in the community can easily find people to follow, learn from, and collaborate with.

Currently, there’s no cost and no strings attached. It’s simply the resource I wish I had found a year ago, and I hope this will bring value to all sides of the marketplace.

How it works

The platform is really simple, by design:

- If you create content for developers: get listed on the site. It’s free. Just fill out the application form with your details. We review each applicant to keep the list high-quality and spam-free. Once you get approved you’ll get your very own showcase page.
You’ll also be invited to join our Discord community (launching soon) and gain access to upcoming events and additional resources for improving your content strategy and overall brand-building.

- If you’re a dev-marketer or dev-focused brand: sign up (for free) to receive updates and to tell us about upcoming projects and job opportunities you’re trying to fill. We’ll circulate your offers to our creator community to help you find the right folks, quickly.

- If you’re a curious developer: Browse our list to find new voices to learn from and follow.

"Sounds cool. But I probably don't have enough followers!"

Just to be clear - audience size doesn’t matter and we don't care how many followers you have. Our goal is to help promote authentic, quality content creators at all stages of their journey. So as long as you can demonstrate that you are publishing quality, technical content for a technical audience under your own name, we'd be thrilled to include you in our showcase.

To keep things simple, you’re eligible to get featured in our directory if you check the following boxes:

✅ You are currently and consistently creating quality content for developers (you need to be able to show off your work to other people)

✅ You have specific technical areas of expertise that you focus on with your content

✅ You publish your content on mainstream platforms under your personal name/brand (and not only as a ghostwriter)

✅ You are open to working with dev-focused brands/companies if the right partnership presents itself

So what's next? How can I join?

I'm grateful for the early feedback and the offers I've received from the community to help/collaborate on this.

We already have some very impressive creators on the platform (including @pradumnasaraf @bretfisher @andrewbaisden @anmolbaranwal @francescoxx @sauain @code42cate and more!) - we're just getting warmed up...

Here's how you can get involved:

• If you're creating content, join the platform!
• If you're a dev marketer or a dev-focused company, introduce yourself so we can help
• Follow us on X
• Follow us on LinkedIn
• Contact me and share your ideas and suggestions